Userbook Logo

Churn & conversion insights for SaaS teams

See why users churn and what converts them

Turn raw user activity from your app into clear answers from real behavior — not dashboards or guesses.

Insight Last 30 days · 143 users

72% of churned users never invited a teammate.

Recommendation: Add an onboarding step that prompts new users to invite a teammate early.

Show my first insight

Every user has a story

Compare real user timelines to reveal the steps that separate success from failure - instantly.

Churned
Solo founder
  1. Signed up
  2. Created project
  3. Explored dashboard
  4. Left app
  5. Trial expired
Converted
Small team
  1. Signed up
  2. Created project
  3. Invited a teammate
  4. Collaborated in app
  5. Upgraded
The difference
One step changed everything.

How It Works

1

Install

Add a lightweight, privacy-friendly script and Userbook begins building user timelines.
<head>
<script src="https://cdn.userbook.io/userbook.js" async></script>
</head>
2

Track What Matters

Track user actions automatically — or define your own moments that matter to your product.
event
tracked
Created project
user_id: 42
plan: trial
Sent to Userbook
3

See The Story

Every action, across sessions and systems, stitched into a single, clear sequence.
timeline
3 events
  1. Signed up
    10:03
  2. Created project
    10:04
  3. Trial cancelled
    10:38
4

Get Clear Answers

Turn your timelines into insights and recommendations you can act on.
Insight 4× risk
Users who don’t create a project in the first 24 hours are 4× more likely to churn.

See every user’s timeline instantly

When someone gets stuck, errors out, or churns, Userbook shows the exact sequence of events across your product.

Stop guessing. Debug the journey.
  • Find the moment a user derailed.
  • Give support instant context.
  • Improve activation.
Show me a real timeline
User activity
  1. [email protected] signed up
    10:03
  2. Clicked "Create first project"
    10:04
  3. 500 error: Invalid workspace ID
    10:04
  4. Setup guide email bounced
    10:05
  5. Trial cancelled
    10:38

Made for teams who own retention

Get the story for every user and fix what's blocking them.

Support

Answer tickets with context.
  • See last steps + errors
  • Reply without back-and-forth

Product

Fix activation drop-offs.
  • Compare convert vs churn paths
  • Find the missing step

Growth

Increase conversion.
  • Spot friction that kills upgrades
  • Turn paths into experiments

Founders

Understand churn fast.
  • Know why you lost them
  • Connect app + billing + email

Userbook vs Analytics

Userbook shows the sequence for one user. Other tools show trends, videos, or traces.

Best for
Analytics
Replay
Errors
Userbook
What happened (this user)?
Why churn / convert?
One timeline (app + billing + email)
Funnels & cohorts
Stack traces & performance
No video replay by default

Userbook Is Not For Everyone

It's built for teams who want answers from real user journeys — not more dashboards.

Not for you if…
You want monitoring, not understanding
  • Heatmaps or session replays
  • Vanity metrics and dashboards
  • Real-time alerting on every click
  • You don’t care why users churn
For you if…
You need answers that change product decisions
  • You’re trying to understand activation drop-offs
  • You want to know what makes users convert
  • You want to understand why users churn
  • You need answers that lead to product decisions

Fix what’s blocking your users today.

Start For Free

FAQ

Is this session replay?
Is this another analytics tool?
Do I need to replace my existing analytics?
What data do you track?
Do you record or store user sessions?
How hard is it to set up?
Can I track events from outside my app?
Is this invasive for users?
Who is Userbook for?
Is Userbook in real-time?