SaaS analytics for product teams

See what your best users do differently

Detect friction, churn risks, and understand the behaviors driving conversion and retention.

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Insight Last 30 days · 143 users

72% of churned users never invited a teammate.

Recommendation: Add an onboarding step that prompts new users to invite a teammate early.

Invited a teammate

Upgraded

Ask your product what's happening.

> Where are users getting stuck during onboarding?

> Which users are most likely to churn?

> Why did this user cancel their subscription?

Onboarding Friction

Most new users drop off at the “Create project” step.

Churn Risk

Users with declining usage and high support activity churn 2.1x more.

Cancellation Reason

This user canceled after 3 failed billing attempts and no activity for 12 days.

SaaS analytics for every stage of growth

Track user events, engagement, retention, and churn in one operational dashboard.

User Dashboard

Product performance and customer health

Last 30 days

MRR

$48,240

12.4% vs last month

Total users

24,812

8.2% vs last month

Conversion rate

6.84%

0.7% vs last month

Churn

2.12%

0.3% vs last month

Retention

91.3%

2.6% vs last month

User growth

Active users over time

+72.1%

Activation Rate

78%

12% from last month

Users who reached first value within 24h

Profitable Customers

84%

+$3,420 net margin this month

After API and infrastructure costs

Top Conversion Event

Created first project

Seen in 72% of converted accounts

Strongest signal this month

Churn risk count

High risk

143 +18 this week

Top events

Count

Project created 18,472 +9.8%
Teammate invited 9,204 +14.1%
Report exported 6,118 +4.3%
Plan upgraded 1,082 +12.6%

Most engaged users

This month

1 SC Sarah Chen Atlas Labs 482 events
2 MR Marcus Reed Northstar 417 events
3 PS Priya Shah Orbit 389 events
4 DK Daniel Kim SignalFlow 354 events

The full story behind every user journey

See the events, errors, and activity behind every conversion, churn, or support issue.

Olivia Park

Churned

Started free trial

Mon 09:12
Created first project

Mon 09:18
Team invite failed

Mon 09:21
Retried team invite

Mon 09:24
Cancelled trial

Mon 09:31

How Userbook works

Install Userbook

Use our SDK or paste a prompt into Claude or Codex to start tracking user events.

Codex

Install Userbook and track signup, project creation, invites, upgrades, and cancellations.

Added Userbook tracking and configured 5 key events.

Track events that matter

Capture the key events behind customer behavior.

Event captured Tracked

Created first project

project.created

Just now

plan: trial source: onboarding

Understand every user

See every user journey, uncover patterns behaviors behind conversion and churn.

Insight

Users who invite a teammate are 3.2x more likely to convert.

Conversion signal Last 30 days